Fact: The human brain becomes more stressed the more it has to remember. This “cognitive load” is often the difference between making a wise decision and making a decision with consequences that can affect your company’s bottom line… Ever had to redo a photo shoot because you didn’t get what you needed? Ever wish you’d hired the right corporate photographer versus the cheap guy?
In his book “How We Decide”, Jonah Lehrer asks us to consider a 1999 experiment by Baba Shiv, a behavioral economist at Stanford University: Using two groups of undergraduates, Shiv gave the first group a two-digit number to remember and the second group a seven-digit number. Next he told them to walk down the hall and pick a snack from two options: chocolate cake or fruit salad.
When results were tallied, they showed that the group given seven digits to remember was twice as likely to choose the cake as the group given only two digits. Theory? Shiv hypothesized that the cognitive load (seven numbers versus two) made it much harder to choose healthy over decadent. In our current society, the conscious mind is so overtaxed, that all it takes is a few extra bits of information to make a bad decision.
What does this mean to you? Well, we’re assuming you clicked on this blog post because you’re looking for a corporate photographer. We’ll also assume you’re feeling a little stressed because either you’re finding too many wedding and senior portrait photographers that don’t seem to be the right fit for the project, or you’re both stressed and frustrated because it’s taking too long and you need to move on to the other 20 things you HAVE to have done by five o’clock… And you’re already starting to forget the work, the cost, or the other myriad details said interviewed photographers have given you. You’re really close to making a stressed hiring decision versus a good decision based on what you really need.
We want you to relax. As long as we are close on “the work” you’re looking for and “the cost”, then you can leave it all to us… We’ll organize everything.
We know your time IS actually money and you need to get things done with as little down-time as possible. We can set up at your location so long as you have a space that’s a minimum of 15′ by 20′. Depending on your needs, we can photograph up to 40 people in one day for basic headshots… or up to 20ish people when body language and 3/4 length is more of an issue… or four editorial/environmental portraits in a day when environment is important and you’re looking for photos to have on hand when those pesky magazines call and want to take your CEO, COO or CFO off schedule for a couple of hours. Whatever your corporate photography needs are, we can get it done at the price quoted and on schedule.
Click here for more information and to download a pdf on how to hire a corporate photographer.
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