Why Some Business Portraits Feel Friendlier Than Others

You’ve seen it. A friendly business portrait or headshot that makes you want to pick up the phone. Another one, while technically fine, well-lit and professionally shot, leaves you cold. The difference isn’t always obvious. But it’s there, and it’s not accidental. Friendly business portraits generate calls. The difference between a portrait that works and […]

Stress, Cake, and the Corporate Photographer You Actually Need

In 1999, behavioral economist Baba Shiv ran an experiment at Stanford that has implications well beyond the cafeteria where it took place. Two groups of undergraduates were given numbers to memorize: One group received a two-digit number, the other a seven-digit number. Then both groups were asked to walk down the hall and choose a […]

Hiring the Right Photographer

Hiring the right photographer for the first time, or the first time in a while, involves more variables than most people expect. The following questions won’t make you an expert. They’ll make you a better client, which makes for a better shoot, which makes for better images. 1. Do they specialize? Photography is a broad […]