The Law of Balance

This project was a lot of fun — Not your typical workout brochure. I needed to come up with copy for everything from business cards and magnets, to bios and newsletters. And I did the photography too (www.sgodphoto.com). Graphic Design: Shine Inc. Here are a few samples:

We persuaded the client to add an advice column from a cow … . Yes, a cow. We called it, “Cow Wisdom.” Here is the original copy for your enjoyment: “Balance is a law of nature: Cows understand this. Even though they tend to snooze on four legs, they don’t actually sleep on four legs. The practice of tipping cows (or rather sneaking up on a snoozer) only works if you catch them by surprise. A fully conscious cow, on the other hand, seeks balance and will either move away from the offending individual (aerobic action) or constantly adjust their balance when pushed (anaerobic action). This use of resistance to external stimuli saves them from harm. At BodyArchitecture, our individual resistance programs will help you regain balance in your lives so that life does not push you around: You will tip cows should you feel the need (keeping in mind it is a felony in some states) instead of being tipped.”