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Need a Corporate Photographer? (Stress and Cake.)

January 27, 2017 sgodphoto Corporate tags: corporate, stress, style 0 comments
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Fact: The human brain becomes more stressed the more it has to remember. This “cognitive load” is often the difference between making a wise decision and making a decision with consequences that can affect your company’s bottom line… Ever had to redo a photo shoot because you didn’t get what you needed? Ever wish you’d hired the right corporate photographer versus the cheap guy? In his book “How We Decide”, Jonah Lehrer asks us to consider a 1999 experiment by Baba Shiv, a behavioral economist at Stanford University: Using two groups of undergraduates, Shiv gave the first group a two-digit number to remember and the second group a seven-digit number. Next he told them to walk down the hall and pick a snack from two options: chocolate cake or fruit salad. When results were tallied, they showed that the group given seven digits to remember was twice as likely to choose the cake as the group given only two digits. Theory? Shiv hypothesized that the cognitive load (seven numbers versus two) made it much harder to choose healthy over decadent. In our current society, the conscious mind is so overtaxed, that all it takes is a few extra bits of information to […] Read More

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About Susan Goddard

Officially, Susan Goddard Photography creates dryer-fresh advertising, corporate and editorial imagery for advertising agencies, design firms, magazines, and corporations, both public and private.

Unofficially, I've lived in the USA for 30+ years after narrowly escaping a rainy future in England. I can discuss American politics but not English ones, unless you count the politics of the school playground. I love chess. I've won one lottery (although there was no cash involved, just an elusive Green Card). I play six-degrees-of-separation for fun and find that in Denver, it's usually only two or three degrees (even if it's the President or a Hollywood movie star and sometimes it's one and the same). I have seen one low-flying, UFO in broad daylight. I am completely in love with my dog, Bodhi, who lives up to his name in every way (a being of wisdom and enlightenment). I am bummed (how's that for eloquence) that neither DaVinci or Einstein are still anchored to Terra Firma because I'd love to meet them, sit around a fountain somewhere (hopefully with an Americano in hand) and ask them what their take is on "Life, The Universe and Everything"... (Thank you Douglas Adams.) I love "Game of Thrones", "Homeland" and all things "Shameless". And I love being in the business of photography.