Remember Mad Men? Great set + great clothing = great presentation. It doesn’t get better than that. (And in case you’re wondering, the photo is ©The Barbie Collection… Click here if you’d like to purchase.)
However, in “real life”, there are some simple guidelines to dressing for a portrait. Whether your company is a hip internet startup or a national conglomerate or traditional oil & gas, the following applies:
1. If necessary, get a haircut the week before (and don’t forget to touch-up color). This applies to both men and women.
2. Don’t have a facial within 48 hours of a shoot… Your skin will be too red, and facials, more often than not, result in breakouts.
3. Wear clothes you’re comfortable in but that fit well and aren’t old and worn. Make sure said clothes are appropriate for the “look” and “feel” your company wants to convey.
4. Don’t wear super-bright colors or bold, fussy patterns.
5. Wear colors that are mid to dark tones and don’t wear white shirts unless they are under a suit. Color matters. You want your face to be the thing that stands out… not your neon-green polka-dot shirt or your bright-white oxford.
6. Ladies: Don’t wear short-sleeved or no-sleeves. They make for awkward cropping. And fussy necklines are distracting.
7. Gentlemen: If you’re pulling a tie from your closet, choose sky-blues, chartreuse, pink, lilac… not olive green, navy blue and power red… More modern colors mean progressive… keeping up with your industry landscape.
And yes, depending on the color of the background, we reserve the right to change any of the above rules. 🙂