A make-up artist can make most people’s skin look pretty close to flawless. Why does that matter? Well unless you want to pay for hours of retouching after the fact (shiny skin, blemishes, etc), it’s the way to go. Now you might think that a photographer can bring powder and do the basics but there are a few problems with that line of thinking:
- Photographers are not make-up artists.
- Photographers aren’t licensed as make-up artists because they’re not make-up artists.
- Photographers cannot secure insurance as make-up artists because… see #2.
In most states, if a freelancer receives compensation for applying make-up, they need a cosmetology license and can face fines if they don’t have it… And if they don’t have it, they can’t get insurance. Without insurance (general liability, professional and product), in the event their product causes an allergic reaction, the likelihood of recovering any meaningful damages becomes low. And because photographers general insurance(s) doesn’t cover cosmetology – even for something as simple as applying powder – they should just say no, if asked.
If you are still thinking you don’t need or don’t want to pay for a make-up artist, consider that the extra cost is minimal in comparison to your people looking fresher than the competition.
And lastly, make-up (and retouching) – even for men – is not about changing the way someone looks, it’s about making someone look five to ten years fresher. Glowing skin, bright eyes and teeth, and softened facial lines create that effect.